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Real Chocolate Terms

Learn the lingo from our Mars Chocolate Experts.

Behind The Chocolate

Chocolate this good takes practice and time. Luckily we have both.

Real Chocolate

For nearly 100 years, Mars Chocolate North America has been committed to producing real chocolate – chocolate that is produced with cocoa butter per the U.S. Standards of Identity for milk chocolate, semi-sweet and bitter-sweet chocolate.

Don't be fooled by imitations – for real chocolate, look for the words "milk chocolate," "semi-sweet chocolate" or "bittersweet chocolate" on both the front and back of the package. It's probably not real chocolate if you see the words "chocolate flavor," "chocolate coating," "chocolaty" or "made with chocolate."

We won't compromise on our promise to deliver real chocolate because you deserve nothing less.